English for Marketing and Advertising
Book Review
| WEEK | TOPICS | USEFUL LANGUAGE AND SKILL |
| 1 | Jobs and responsibilities | Talking about job descriptions |
| Corporate identity, logos | Presenting your ideas | |
| Branding | ||
| 2 | Market research | Giving and asking for opinions |
| Customer profiles | Agreeing and disagreeing | |
| Data collection | Market research terms | |
| A telephone survey | Asking questions | |
| Writing reports | ||
| 3 | The market plan | Writing emails |
| The four Ps | Writing a positioning strategy | |
| Pricing and positioning strategies | Giving a presentation | |
| 4 | The AIDA model for advertising | Discussing an ad campaign |
| Working with an ad agency | Giving feedback | |
| Advertising channels | ||
| Rate sheets | ||
| 5 | Distribution channels | Telephoning-getting through |
| Types of discount | Writing to the customers | |
| Types of retailer | (direct mailing) | |
| Telemarketing | ||
| Direct marketing | ||
| 6 | Public relations | Getting customer quotes |
| Websites as a marketing tool | Writing press releases | |
| Sponsoring | Writing a holiday letter | |
| Effective press release | ||
| 7 | Giveaways | The language of trade fairs |
| Organizing events | Socializing | |
| Attending a trade fair | Reporting on a trade fair visit |
Ian Tanpiuco started his ESL career back in 2013. With his previous experience in tech and outsourcing, he helps students how to communicate in a business setup. After a couple of years, he started teaching IELTS and TOEFL. In 2017, he became a Jr. Web developer and currently teaching ESL online.